Who Invented Cereal

Cold breakfast cereal is a pantry staple in most houses, but who invented it? The origin of cereal can be traced the 1800s. Read about the inspiration and evolution of this easy breakfast. Granula: The Proto-Toastie In 1863, at the Danville Sanitarium in Danville, NY, a vegetarian wellness retreat that was popular with health-conscious Gilded Age Americans, Dr. James Caleb Jackson challenged guests more accustomed to beef or pork for breakfast to try his powerful, concentrated grain cakes. Granula, as he called it, required soaking overnight to be edible in the morning, and even then wasn’t so appetizing. But one of his guests, Ellen G. White, was so inspired by his vegetarian lifestyle that she incorporated it into her Seventh-Day Adventist Church doctrine. One of those early Adventists was John Kellogg. Kelloggs In charge of the Battle Creek Sanitarium in Battle Creek, MI, John Harvey Kellogg was a skilled surgeon and health food pioneer. He created a biscuit of oats, wheat, and corn, which he also called Granula. After Jackson sued, Kellogg began to call his invention â€Å"granola.† Kellogg’s brother, Will Keith Kellogg, worked with him at the sanitarium. Together, the brothers tried to come up with breakfast items more wholesome and easier on the bowel than meat. They experimented with boiling wheat and rolling it into sheets, then grinding it. One evening, in 1894, they forgot about a pot of wheat and the next morning, rolled it out anyway. The wheat berries didn’t cohere into a sheet but rather emerged as hundreds of flakes. The Kelloggs toasted the flakes†¦.and the rest is breakfast history. W.K. Kellogg was something of a marketing genius. When his brother wouldn’t go big their endeavor—fearing it would damage is reputation as a doctor—Will bought him out and, in 1906, packaged corn and wheat flakes for sale. C.W. Post Another visitor to the Battle Creek Sanitarium was a Texan named Charles William Post. C.W. Post was so affected by his visit that he opened his own health resort in Battle Creek. There he offered guests a coffee substitute he called Postum and more bite-sized version of Jackson’s Granula, which he called Grape-nuts. Post also marketed a corn flake that became hugely successful, called Post Toasties. Puffed Cereals A funny thing happened on the way from the sanitarium, though. Quaker Oats, the oldest hot cereal company, having been founded on the success of oatmeal, acquired puffed-rice technology in the early 20th century. Soon puffed cereals, stripped of fiber (it was thought injurious to digestion) and laden with sugar to induce children to eat, became the norm. Cheerios (puffed oats), Sugar Smacks (sugary puffed corn), Rice Krispies, and Trix wandered far from the healthful aims of America’s early breakfast cereal barons, earning billions of dollars for the multi-national food corporations that grew in their stead.

Marriage Between Two People with Different Culture

Marriage between two people with different culture Most people think they should remain within their culture when they marry. But, don’t you think it would be fascinating to marry someone from a different culture? Getting marry often requires compromise, flexibility and love, and for many intercultural couples, getting marry has been the learning experience of a lifetime. In fact, the whole relationship process can be difficult for the average couple, but for intercultural couples, these aspects can also bring difficulties because of all the differences that they have in each culture, but have rewarding benefits as well (Sheri and Bob Stitof. Facing many Challenges. International Marriage. November 2006. 30 November 2006†¦show more content†¦The Investigators. E-channel. Los Angeles,CA. Nov. 2006). For instance, Endo Senday was from Japan and her wife Maria Quintero was from Mexico, both lived in Mexico and they celebrated both traditional holidays from their countries (Senday, Alicia: Personal interview 4 Dec. 200 6). Also, Luisa Arenas is from Spain, and she is married to Carlos Espinoza from Argentina. They lived in the U.S.A. and they celebrated their both traditional holidays and also the holidays from the U.S.A (Espinoza,Carlos: Personal interview. 6 Dec. 2006). Another example is Milanca Prestiano, she is italian and her husband Rick White is american, they live in the U.S.A. The holidays celebration from their countries are very similar, therefore, is easier for them to celebrate holidays. Most of the time they celebrate american holidays. They also celebrate some special italian traditions as the Befana, where italian children hang up their stockings, waiting for them to be filled with gifts by La Befana on January 6 for Epiphany. Italys traditional celebration includes the tale of a white-haired witch known as the Befana who arrives on her broomstick during the night of January 5 and fills the stockings with toys and sweets for the good children and lumps of coal for the bad ones. ( Prestiano, Milanca: Personal interview. 7 Dec. 2006). Other difference, is the food and home decorating. Around 90 percent of the intercultural couples cook theShow MoreRelatedThe Ultimate Goal Of Romantic Relationships978 Words   |  4 Pagesculminating into marriage† (Gala Kapadia 2014). This is the belief that was instilled in me since I was a child. When I started dating, I had a few relationships that ended after a few months. My parents would continuously ask me â€Å"Why date someone if you have no intention of marrying that person?† However, I was young, marriage was the last thing on my mind. My reasoning was that if I liked the boy, and the boy liked me, why not date? From what I’ve learned, the majority of people start dating atRead MoreCross Cultural Relationship Between People And People From Different Cultural Backgrounds Essay1564 Words   |  7 Pageson different types of relationships, be it personal, professional or marital, between people from different cultural backgrounds. The objective of this paper is to list out the ways in which to have a healthy relationship between people who are so different from each other. This has a major significance in today’s world as people are beginning to accept each other on a wider basis across nations and as a result there comes a situation where you have to interact with different kinds of people. IntroductionRead MoreMarriage Is The Formal Union Of A Man And A Woman1661 Words   |  7 PagesMarriages in Different Cultures Introduction The official definition of marriage is â€Å" the formal union of a man and a woman, typically recognized by law, by which they become husband and wife.† In the United States, a marriage between man and woman, man and man, and woman and woman is recognizable. It is a union between two people who vow to stay with each other through thick and thin. They have many expectations and hope for the best. In different cultures, marriages are performed in differentRead MoreIt s One Of The Most Celebrated Events Essay881 Words   |  4 PagesIt’s one of the most celebrated events in the world: Marriage. According to the Merriam Webster 2012 dictionary marriage is defined as the relationship between husband and wife. Every culture does it, but we all do it different. Most people pick the person they want to spend their entire life with. They decide to combine finances and split the bills equally. According to moneyunder30.com forty-one percent of married couples say the spilt the bills 50/50. They both make money and agree on responsibilitiesRead MoreThe Radical Idea Of Marrying For Love882 Words   |  4 PagesBut what connotations does the word â€Å"marriage† have for this statement to be made? In her article, â€Å"The Radical Idea of Marrying for Love,† Stephanie Coontz writes on the contrasting cultural ideas of marriage, relationships, and love. She explains that for thousands of years, love was not seen as a necessity for marriages in different cultures, but now as a Western society, has been idolized into a primary component for marriage. She adds that other cultures, such as ancient Egypt and Eskimo tribesRead MoreEssay about Intercultural Communication1561 Words   |  7 PagesIn the process of globalization, the intimate relationship between people from different racial, ethnic, national and regional groups becomes such a normative thing and is seen as good sign of integration process and social diversity. According to Ho (1990), the definition of â€Å"intercultural marriage† is explained as the marriage between partners from different racial, ethnic, national or religious backgrounds. Now intercultural marriage becomes a trend and receives a massive notice, which explainsRead MoreWestern Culture And Indian Culture983 Words   |  4 PagesCulture is the characteristics and knowledge of people, the way of life, defined by everything from language, religion, cuisine, social habits, music and arts. Every country has its own culture and traditions. I belong to India which is famous for Hindu culture. In this culture there are many different gods worshiped by different caste and tribe in India. But the most common is Lord Shiva. There are major differences between Western and Indian culture in ideology. As Western culture is open mindedRead MoreIntercultural Marriage Is Not Just A Union Between Two Cultures827 Words   |  4 PagesIn addition to these basic problems, another major issue ascends about religion. Intercultural marriage is not just a union between two cultures, but also of two religions. Many a times, marriages face a breakup or divorce just because the two are not able to unite in terms of their respective religions. In such a situation, one partner either endure their own religion or change their preferences for the other. But, then they might have quarrels on religious matters when it comes to family or forRead MoreCultural Perspectives On Sex And Relationships Essay1576 Words   |  7 PagesThese three aspects of life are in every culture. Although they are present in every culture, the characteristics of these three are portrayed differently between each and every society. Various cult ures are influenced by the media, social norms, and traditions. The media portrays sex as if everyone is â€Å"doing it† all the time. This not only includes people who are married, but single people as well. Social norms, however, seem to look down upon people constantly having sex. Having sex constantlyRead MoreThe Radical Idea of Marrying for Love Essay855 Words   |  4 PagesCoontz describes marriage as an â€Å"institution that brings together two people.† she shares the point that â€Å"marriage should be based on intense, profound love and a couple should maintain their ardor until death do them part† (p. 378). Coontz talks about the history behind marriage. People chose their partners based on â€Å"something as fragile and irrational as love† before they focus on their sexual, intimate, and altruistic desires. (p.378) Coontz points out that may cultures view marriage differently.

Professional Environments for Professionalism - myassignmenthelp

Question: Discuss about theProfessional Environments for Professionalism. Answer: Declaration: I declare that the assignment is based on my own work and that all material previously written or published in any source by any other person has been duly acknowledged in the assignment. I have not submitted this work, or a significant part thereof, previously as part of any academic program. In submitting this assignment I give ACS permission to copy for assessment purposes only. Week 3- Introduction to Ethics and Professionalism Part 1: Solving of Ethical Dilemmas Week 3 -Discussion Forum answers The Cultural Issues that can have an impact on an ICT Professional if one of the Organization Merges with another Being an ICT Professional, there are indeed numerous cultural issues that will have an impact on me especially if my organization has merged with another one. For example, such an impact can occur in cross cultural issues as the tradition in which such people in the different organization execute their jobs. It is prudent to note that the culture of an organization can either help or even hurt its productivity through the creation of an environment which promotes a good or viable work ethic. Having the appropriate organizational culture implies that a business is capable of performing its competition (Flatau et al, 2017). Generally, merging one particular culture into another one may actually be called using different names such as development, transculturation, or eclecticism. As an ICT professional, the merging of an organization with another one which has a different cultural background may prove hectic to me because not only will it create communication barriers among the people I will interact with but it also implies that it I will take a significant time before I finally comprehend what is associated to their cultural backgrounds. The Framework that will be used in Analyzing Scenarios in Assignment One After going through the seminar for this week, I opted to use the Macdonald framework in order to effectively analyze the scenario. I highly believe that the Macdonald framework is the best and easy one since it covers all areas that can help in solving the issue in the case study. The steps involved in the Macdonald framework greatly help in analysis of not only stakeholders, but also in the decisions impact, professionalism, and ethics. This is quite true since Macdonald greatly helps in the recognition of moral dimensions on staff management in the scenario because it comprises of sketches and principles about the next course of action. Apart from that, Macdonald further suggests the taking of legal decisions which are within the organizational rules. This is because it further discusses decisions with the appropriate persona and the effects of decisions which have been implemented. In essence, the major reason as to why I selected the Macdonald framework in making decisions is th at its wide range of steps helps in coming up with good decisions. For the Macdonald framework to work better, it is important to ensure that each sequence is followed one by one. Analyzing of a Situation In the organization I was working in during internship, one of my friend found that the accountant had not locked the door and therefore he decided to take 5000 dollars. He informed me that he was ready to share with me the amount as long as I did not reveal the sensitive information to anyone in our company. In order to ascertain whether this indeed was an unethical situation, I asked myself several questions such as how will the accountant feel to realize that I knew the person who took the money and I did not reveal him? What if the office we were in had the CCTVs in it and our conversation was being reported? One of the facts I needed to consider was the reaction of my friend if I told him to return back the money. In order to help me come up with a viable decision and responses to such questions, I had to use the Whites 3-step method to effectively frame my responses. As an ICT professional, it is quite unethical to take anything that belongs to another person without permission and thus the action that was taken by my friend of taking money from the accountants office without authority was straight away an unethical behavior. That apart, the endeavors by my friend to bribe me in order to keep quite or keep a secret was also unethical because as a professional, I am supposed to reveal any evil deeds that occur in my organization. the Companys Value Statement/Code of Ethics Based on the organization that I was working for while I was in internship, it is quite evident that it had a good code of ethics. This is attributed to the fact that all the employees in the organization were supposed to have Personal Integrity. This implied that the employees in the organization were supposed to act with due care and intelligence and ensure that any decisions which they made were not only fair and honest but they were also timely, impartial, and considered all information which was relevant. That apart the Relationships/Interaction of employees with others was supposed to be positive. This implies that they should treat all people in the organization with sensitivity, courtesy, respect and also ensure that they realize their safety, welfare, rights, and interests. That apart, employees in the organization were also supposed to be Accountable (Morris et al, 2017). This implies that the employees were supposed to use the resources of the organization in an accountabl e and responsible way and ensure that they are not only efficient, but also appropriate and effective use of the financial, natural, physical, information, property, and human resources in the organization. A Discussion of the Ethical, Professional, and Legal issues that arose from the Scenario Week 3 Journal There is lots of information, experience, and knowledge that I have learnt in the professional Environments, Internship activities, as well as learning week. As an Information and Communication Technology (ICT) Practitioner, I have learnt to not only how to effectively manage risks at my respective place of work but I have also learnt the various issues of sustainability and made aware of the various aspects of Corporate Social Responsibility at my place of work. It is through the learning week and internship activities that I was able to learn that at all times, I am always supposed to not only behave ethically but also deal with any daily events as well as problems in which the occurrence of conflicts of interests can make the arrival of decisions that are ethically correct to become a problem. It is also through the learning week that I was accorded with the opportunity of examining numerous problems in theory which significantly helped me in resolving any issues in an ethical man ner whenever they arose at the work place. The use of case studies helped me to get first hand information on how issues should be handled in a professional and ethical manner in the organization. The second Case study Based on the second case study on the Conflict of Interest, it is quite apparent that it will unprofessional and unethical for Hardeep, the IT manager of the government department to award the tender to Company B just because the owner of the company and General Manager, a Mr. Mandeep is his best friend. That apart, it will also be unethical for Mr. Hardeep to award the tender to of an Enterprise Resource Planning (ERP) system to company B knowing or being well aware that despite the fact that its software appears less as opposed to that of company B, it will ultimately become expensive at last because it will require some of modifications before it is finally used thus increased the costs. Despite the fact that Hardeep got a phone call requesting a favor from Mandeep, it is important that he does not honour the favor even though his friend wants the work. Based on the case study, it is quite evident that the friendship that Hardeep has with Mandeep will quite ultimately result in an ethical problem especially if Hardeep goes ahead and awards the contract to his friend Mandeep knowing very well that his friend will be supplying substandard software that will eventually require some modifications in future. Owing to the fact that Hardeep is heading a government department which is also in the public sector, it will be important for him to ensure that the minimum standards of conduct and integrity are duly compiled with and also expressed through three major principles namely personal integrity, relationships with others, and on accountability. This implies that Hardeep must act with due diligence and care and ensure that the decisions he makes on behalf of the organization and not only fair and honest but they are also impartial and they are done for the general good and benefit of the organization. That apart, Hardeep must also ensure that he treats all individuals in the organization with utmost sensitivity, courtesy, and respect and also ensure that he duly puts into consideration the welfare, the safety, the rights, and the interests of all stakeholders in the organization. That apart, it will be prudent for Hardeep as the organizational manager to ensure that he becomes accountable to the organization. This implies that Hardeep should use the resources belonging to the state organization in an accountable and manner which will ensure that there is efficient, appropriate, and effective use or utilization of the organizations physical, financial, natural, and human resources. As an employee of the public sector, Hardeep will also be forced to ensure that he strictly follows the codes of conduct and more specifically the principles of official conduct based on the Public Sector Principles of part 2 of the Public Sector management Act 1994 (the Act which fully outlines the relevant principles associated with public administration as well as management, conduct, and human resource management. This implies that Hardeep should always ensure that all decisions that he makes on behalf of the company do not negatively affect it but rather should work for the common good of the organization. Week 4- Introduction to Ethics and Professionalism Part 2: It Governance and legal Requirements Journal Entry Based on my internship activities, professional environment, and other general learning aspects, I can truly assert that there is a lot that I have learnt regarding not only corporate values but also about Corporate Culture. It is actually through them that I have learnt about the appropriate professional and ethical behaviours that I am supposed to uphold while at not only my place of work as an ICT professional but also while interacting with all people of the society under different situations or circumstances. My internship provided me with a good opportunity of knowing the values corporate values that had to been embraced by various stakeholders in the organization. It is through the internship program I underwent that I was able to ascertain that indeed, there were various Corporate Statements, Visions, and Values that were embraced by the organization and which greatly helped it to not only achieve its goals and productivity but to also enable it to become more productive and generate more profitability as a business entity. That apart, it is through the professional environments and learning that I was made aware that some of the major reasons as to why some organizations displayed their corporate values and explicitly tied them towards their respective goods or services was so as to secure the confidence of the consumers or customers and also create a harmonious working environment. It is also through learning that I was able to know that values greatly determined the behavior of an organization and also formed the basis for the codes of conduct of such an organization. Forum Feedback In the company that I worked in, there was no evidence of a Formal Information Technology Governance Framework but however, to ensure that it had efficiency, value, and control, there was a set of rules and regulations hanged in the organization which were supposed to be followed by all and sundry. One of the situations in my internship in which I will be supposed to take into account or consideration of the Australian Standard in order to fulfill my ICT task is when I am doing the cabling for any network in the organization. I will ensure that I use appropriate cables that conform to the Australian standard. While networking computers to the Intranet in my internship organization, I will have to ensure that I take into account compliance or legislation in order to fulfill my ICT task so that the organization is not sued for failing to comply with the legislation. References Thielking, M., Gerardi, N., Williams, B.B., Terjesen, M.D. and Flatau, P., 2017. Resources for Ethical School Psychological Practice in Australia. In Handbook of Australian School Psychology (pp. 111-124). Springer International Publishing. Zutshi, A., Wood, G. and Morris, L., 2017. Reflections on teaching business ethics. Business Education and Ethics: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications, p.1.

Patrick Gibeau, 50917160, lab section A2 Essays - Otters, Fur Trade

Patrick Gibeau, 50917160, lab section A2 I believe that according to the data presented in tables 1 and 2 that sea otter predation on invertebrate abundance is in fact decreased by higher levels of rugosity up to a certain point. In table 1 we are given three different site with varying levels of rugosity. The first site having the lowest levels of rugosity, the second having the most and the third being medium, roughly in between site 1 and 2. The second table provides the abundance of snail, crab and mussel's in a radius of 100m2 in each of the three different sites; both in the absence of the Sea-Otters and after the presence of Sea Otters for three years. If our hypothesis (that the higher the rugosity, the more difficult it is for Sea-Otters to predate upon the invertebrates resulting in a higher abundance) is to be correct we should see a decline in invertebrate abundance in all three of the sites (since the presence of Sea Otters would cause a decline)but scaled so that the largest decline is in site 1 (having the lo west rugosity), the second largest decline in site 3 ( having the second lowest rugosity) and the lowest decline being in site 2 ( having the highest rugosity). Upon inspection of the table 2 we see a reduction in invertebrate population across the board in all three sites. We see a general trend that the most drastic reduction in Crab, Mussel and Snail abundance occurs in site 1 as predicted. Our hypothesis is further supported as table 2 shows that the Mussel and Snail abundance in site 3 is the second least impacted and site 2 is the least impacted. Although the Crab abundance in site 2 and site 3 is somewhat of an anomaly in our table, showing that site 3's crab population was least impacted by the predation of Sea Otters. It still is higher than that of site 1; meaning it still supports our hypothesis, but perhaps indicates that Crabs are less impacted by the Sea Otter's predation in areas with higher rugosity up until a certain point. At a certain point it is plausible that a rugosity that is too great impacts their mobility and prevents them from escaping. All in all, the data shown in both tables give concrete evidence supporting our hypothesis. In summary I believe that Sea Otter predation on invertebrate abundance is reduced by the presence of a higher rugosity, and the data in table 1 and two supports this claim.

travel book Review Essay Example

travel book Review Paper Essay on travel book You know, at first wrote a separate review, but thought better of it in time, it may give rise to the negative trend, because the precedent has already been a review of the book not been read. So I quickly removed my review. Accomplish your goal, let, you have in the comments. Hello, dear reader. Well, hello, saying the subject! I the book. Hare Hare wolf a wolf! We passed already. And Im alive. Yah! Growing up? Propagated? Or maybe you feel something, love? Maybe even dying? My name is Travel Book. Very nice but who am I kidding? Can you see me. Thank you, I somehow understood. Or is it the fact that it is too early to imagine that I can hear you? Early? Tell them when to start. I see you, too. Hmm A laugh is already possible? Early? Tell them when to start. I can, if you agree, to captivate you in the easiest, most intimate and the most simple of travel. Ill tell you a secret: it is capable of any book. And you the protagonist. Who is it butter! I spoiled all t he charm! I think that is a good book it is a mirror in which you find yourself. But not Oscar Wilde Is your real name? But thats what I tell you, the book is not any reflector good. About the kingdom of crooked mirrors have not heard? It is also, incidentally, the book. You probably never met. So thats a good book, a person sees their flaws, the bad their justification. I think I understand what you can see in you Bernard Werber At this time, wrote personally to you! Only for you! So how are you to multiply? Is that you, book, teach people (annotation authors) to write such vulgar and vile praises for me? Then goodbye! Goodbye! And do not promise anything, and do not say anything, but in order to understand my sorrow

Embargo on Cuba essays

Embargo on Cuba essays 1959 was the date when a Cuban militant trained by the United States, took control of Cuba. His name was Fidel Castro, and he declared Cuba to be a Marxist-Leninist state, which is another term for a communist state(C.P.F. 1). He issued anti-American policies which included the expropriation of Americans property in Cuba, and becoming allies with the Soviet Union(C.P.F. 1). In October of 1960, an Embargo on Cuba was issued by President Eisenhower. In 1961, the Americans lead an assault known as The Bay of Pigs to assassinate Castro from power, which turned out to be one of Americas biggest failures in history. In 1963, President John F. Kennedy made it illegal for Americans to travel to Cuba. The Cuban Assets Control Regulations were brought in to affect on July 8, 1963 under the Trading With the Enemy Act( U.D.O.T. 1). This was put in to affect to deprive Cuba from any U.S. Dollars. These events that took place over four years led to years of turmoil between the U.S. and Cuba. Is it right to put these economic sanctions on Cuba? We are just hurting the people when we do this; but then again, if we do take the sanctions off, we are approving of Castros form of government. According to President George W. Bush, every dollar that we give to Cuba just goes to help line Castros pocket(W.F. 2). Cubas main source of income is from tourism. The people of Cuba could not survive without it. Before the embargo, America was Cubas biggest financial support in tourism. The embargo has lead to starvation, and a poor quality of life for most Cubans. One of the American governments supports is that when visitors go there, they are kept in tourist areas they never get to see what really goes on. That is completely false. Tourists get to stay wherever they would like. There are hotels all over Cuba to choose from. If America ends the embargo, will Cuba stay in this poverty forever, or is it C...

Organization and Behavior Paper Term Example | Topics and Well Written Essays - 1250 words

Organization and Behavior - Term Paper Example Functional denotes the hierarchy of functions while project denotes the incorporation of complexity unto such. Companies working on areas like project management or specialised areas work based on such organisational structures (Johnson, Scholes, and Whittington 402-403). (NordNet 349) Functional organisation structure helps in the development of different functional teams within the organisation. Knowledge and skill of the different functional groups is enhanced owing to such specialised organisation structure. This type of an organisation structure best works in case of knowledge based organisations or for concerns conducting specialised services (NordNet 349). (NordNet 353) The divisional organisation structure works based on the decentralisation functions where the entire organisational task is allocated among people pertaining to different departments. Consumer relationship activities are enhanced through such organisational structure and it also helps in enhancing the coordinat ion of people belonging to different teams. Divisional organisation structure works best for large organisations. These organisations conduct their activities operating through a large number of people spread along different geographical boundaries. Further the organisations also work to help produce a plethora of products and thus needs both specialisation and coordination (NordNet 353). Answer 2 Wal-Mart operates based on the functional organisation structure such that it works to render specialised services and products to its consumer groups. The company operates based on specialised sets of people working in different formats that focus on rendering products at affordably low prices to the consumers. Procter and Gamble is a leading consumer products concern that works based on a divisional organisation structure. This concern has several global units based in different geographical territories constituted by people belonging to divisions focusing on production and marketing. Th e product division is further subdivided into other subdivisions and also the marketing team is also divided into other marketing development divisions or groups. The organisation culture also promotes large scale interaction between the different divisions (NordNet 349, 350-351). Answer 3 Procter and Gamble through the operation based on separate divisions tends to create a competitive advantage for it to compete effectively against other competitors. The company works on separate product units focusing on sectors like infants, women and family care, fabrics, health and beauty commodities and on other food and beverage items. People working in the product units work together for the enhancement of the brand image pertaining to the different products. Brand enhancement activity of the different product divisions is conducted by linking such with the activities of the marketing development team to gain significant competitive advantage (NordNet 350-351). Organisation and Behaviour-As signment No.1, Part 2 Answer 1 To, Mr. Siddall, John Siddall (Printers) Ltd. As per the observation made a change culture can be